Sunday, February 24, 2008

Free! Why $0.00 Is the Future of Business

Wired has a fascinating article on the economics of giving products away for free: Free! Why $0.00 Is the Future of Business

It doesn't have a magic solution for the challenges faced by the music, movie, and anime industries (otherwise I imagine the author'd just go make a fortune himself) but it's a very interesting examination of what it means for economics when the perceived value (and costs) of products drops to zero (or near to it).

Recommended for anyone curious and speculating about the future of business in the digital age.

1 comment:

  1. Now if Microsoft would get the hint and stop charging for Gold accounts.