Apparently Bandai not only just announced that it licensed the anime
Kannagi, but the episodes are streaming and the DVDs are available to purchase now/this weekend. What's more, it's apparently going to be exclusive to Right Stuf and Amazon.
This is rather interesting for a few different reasons, but really just leaves me puzzled.
Speedy to MarketBandai's messed around with quick anime releases in the past (like the infamous
Blue Submarine No. 6 release format of an expensive one episode a disc so they could match the Japanese release schedule) but I can't recall such a short period between license announcement and availability before.
Why would they delay the license announcement for so long? Are they hoping that the surprise alone will generate enough buzz to hype up the property?
Exclusive to Online RetailersWhile the speed may be puzzling, the exclusivity for online retailers (outside of potential convention sales) is a bit puzzling and worrying. What is the benefit to Bandai for limiting sales? Unless Right Stuf and Amazon paid for the exclusivity (which would be another puzzling surprise), it doesn't seem like it would help anyone - even if Best Buy is pulling back from retail presence for anime, there are plenty of other brick & mortar stores that are struggling along.
Online retailers are great, but they are better suited for buyers who already know what they want. Is Bandai not expecting any casual fans to pick up the series and instead focusing on hardcore fans who already know about everything before it comes out?
Interesting IndeedIt's clearly an indication of a new direction or business model for anime sales. The continued commitment to streaming is welcome news, but the rest of the announcement suggests that something is changing.
via Anime on DVD